Facebook is all about conversation with your followers. Engagement is what will make your Facebook page a success. When you are presenting your product or service via social media it is okay to let your personality shine through in the conversation. In fact it is to your advantage to do so.
People like to know whom they are dealing with online. By being yourself on Facebook, your followers will get to know you and their level of trust will greatly increase. And that conversation doesn’t have to be all about business. Let some of your personal life show as well. Go ahead and occasionally post a couple photos or videos of you and your family or something you truly care about. Then your Facebook business page profile becomes even more personable and likeable.
As your business grows, keep your social media channels professional but personable. The more someone likes you, the more they will share your services and products and the larger your customer base will be. So be you and shine, shine, shine. You will be glad you did and so will your followers.